JORDANLUCA FW25
On Saturday, January 17th, during Men’s Milan Fashion Week, JORDANLUCA presented their latest collection, The Wedding—it was an intimate expression of identity, love, and Britishness with a twist.
The collection reworked staples of British menswear, from duffle coats and trenches to tweed suits, all infused with a punk attitude. Mohawks, oversized platform shoes, and leather biker jackets in the bold colors of the Union Jack disrupted the familiar with a dose of irreverence. Details like ties and T-shirts printed with kitschy images of Stonehenge or Big Ben and chunky “dad shoes” brought pop culture into the mix. Beneath it all was a subtle reference to the indie sleaze era, a reminder of the raw energy of the early 2000s.
The staging was a kitschy nod to traditional weddings. Each model walked in front of a flower-covered arch, a deliberately gaudy centerpiece, while a live orchestra played the wedding march eventually transitioning into more rhythmic, dynamic sounds. As for the cast, it included close friends and family of Jordan Bowen and Luca Marchetto, each wearing pieces with personal significance, all meaningful for both the designers and the evolution of the brand.
As the show closed, to everyone’s surprise, Jordan and Luca themselves stepped in front of the floral arch—not as designers but as grooms. After 15 years together, they exchanged vows in a heartfelt ceremony officiated by a close friend. As a final, unexpected touch, the couple’s friends and family walked down the runway with a towering wedding cake.
The Wedding was a testament that in fashion, as in life, true expression comes from blending the personal with the collective. « In today’s atomised world, love becomes more vital and unselfish than ever as we walk together into whatever comes next » JORDANLUCA shared in their press release.
Words CLAIRE H.
Photography DONALD GJOKA
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