The AUDI HOUSE OF PROGRESS at PORTRAIT MILANO is designed as a space divided into four sections, showcasing a forward-thinking approach to the automotive industry and sustainable mobility.

Named "Reflaction," the installation by BIG - Bjarke Ingels Group merges "reflection" and "action" to symbolize Audi's commitment to technological advancement and environmental responsibility.

"Reflaction" encourages contemplation on the impact of our actions and our role in the world. The use of mirrors in the project reflects this theme, with two intersecting walls dividing the space into four areas, mirroring Audi's iconic rings.

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