The New Normal
The normalization of masks in our day-to-day lives is seen as an inconvenience to most, though mandated for a greater good. The team reimagines the concept of a face covering in conjunction to our daily interactions with strangers in his project “The New Normal”. Can the concealment of one’s face be avantahoues in terms of being free from biases based around physicality? The knitwear and crochet masks displayed in this editorial feature explore an unprecedented freedom to express oneself with anonymity. The characters are no longer bound by the prejudices surrounding; gender, sexuality, age, or any other forms of their external identity. “The New Normal” highlights the silver lining of the times we are living through currently. Though much has been lost and compromised the freedom to create and express is of high importance, especially right now.
mask OUT-THERE KNITWEAR 3-piece skirt suit VIVIENNE WESTWOOD neckpiece YVES SAINT LAURENT RIVE GAUCHE shoes BALENCIAGA. mask OUT-THERE KNITWEAR raincoat PRADA dress YVES SAINT LAURENT RIVE GAUCHE boots MIU MIU
mask OUT-THERE KNITWEAR coat MIU MIU Polo MIU MIU skirt BALENCIAGA socks MODELS OWN boots RANDOM IDENTITIES
mask OUT-THERE KNITWEAR coat BALENCIAGA. mask OUT-THERE KNITWEAR earring BALENCIAGA coat ISSEY MIYAKE top & skirt DIOR BY JOHN GALLIANO boots TOM FORD
earring Y/PROJECT. mask OUT-THERE KNITWEAR top DIOR BY RAF SIMONS gloves Simone Wild
mask OUT-THERE KNITWEAR jacket Thierry Mugler belt ALAIA skirt YVES SAINT LAURENT RIVE GAUCHE
mask OUT-THERE KNITWEAR choker Yves Saint Laurent by Stefano Pilati dress Thierry Mugler blouse COMME DES GARCONS shoes BALENCIAGA. mask OUT-THERE KNITWEAR top Junya Watanabe skirt MIU MIU tights Jean Paul Gaultier boots BALENCIAGA
fascinator PHILIP TREACY mask OUT-THERE KNITWEAR choker Yves Saint Laurent by Stefano Pilati dress Thierry Mugler blouse COMME DES GARCONS
hat PRADA mask OUT-THERE KNITWEAR coat GUCCI. bra worn as shades GUCCI coat D&G
mask OUT-THERE KNITWEAR skirt suit CHANEL leather bustier FENDI choker, bracelet, belt & ankle chain CHANEL shoes BOTTEGA VENETA. mask OUT-THERE KNITWEAR dress Richard Quinn belt ALAIA tights TOM FORD shoes BALENCIAGA
mask OUT-THERE KNITWEAR sunglasses GUCCI coat JIL SANDER necklace CHANEL dress DIOR BY JOHN GALLIANO boots GUCCI
photography ARNE GRUGEL
talent AMINATA / LET IT GO GUSTAV / INDEED
masks & story DAN FAIRHURST
styling FLORIAN WINGES
photo assistant MILENA ZARA
special thanks to NIGHTBOUTIQUE VINTAGE ARCHIVE
words CHLOE CHENG
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