Niño Indigo
Niño Indigo´s content is branded by the contradictions of society in an absurd way, offering comical relief to cope with the nonsense of current times. Using memes and offline interventions showing an alternate reality with a quirky aesthetic, that make his content stand out and shock the world.
The concept “Indigo Child” refers to children that have special or supernatural abilities, even possibly being psychic. In your page these “New Age” themes are current. What inspired you to create this character?
The intense-neurotic love my mother gave me as a child made me feel “special”. She celebrated even the most basic things about myself because of her own childhood traumas (as it often is the case) and that led me to think about myself in those terms. I just want to start by pointing out that everything is my mother’s fault.
At one point I became familiar with the term Indigo Child with Matías de Stefano, the perfect archetype of the gifted-child-from-outer-space. I felt he “got it” and that I was somehow “part of that tribe” (I cringe a lot just by writing down these words).
As I grew older I “became spiritual” in a way many people do: with really good intentions but a poor understanding about life and a really fragile ego. In other words: delusional spirituality.
I joined spiritual groups of all sorts: meditation, reiki, devotional, dance, etc., and after a while living these intense experiences one thing became very clear about myself and other people I met there: we were all justifying our shitty personality flaws with spiritual terminology.
“It’s not that I’m a self-absorbed narcissistic procrastinating piece of shit = I’m an Indigo child, I’m special and I have an important role in the universe”
When I clearly saw that I wanted to laugh and cry at the same time. This character is my way to laugh about myself and laugh about the tragic and comic ways we try to cope with life.
Your content ridicules popular themes in today’s society, such as open relationships, new sexualities, hustle mentality, hippies, Anti-Vax, social justice warriors, sexism, new masculinities, conspiracy theories, among others. How does this reflect your view on society and what motivates this memefication of the world?
The simple answer is that I really enjoy being silly online.
The long ass pretentious answer is…
I think that absurdity can be a tool to become more insightful about ourselves and our lives, and in doing so, it also has the potential to relieve psychological pain. I see absurdity as a good treatment for a mental illness we all have in common: taking ourselves way too seriously.
People who take themselves too seriously not only create suffering for themselves, but also to anyone around them. Absurdity in these cases can also be a weapon to say you just can’t be bothered with this nonsense.
I think the best way of saying this to someone (or a group of people) is by completely incarnating what their point of view, what they believe, how they act, etc. Imitation is at the same time an act of pure evil and pure empathy. You understand them, you put yourself in their shoes. And yes, you are laughing at their flaws by making them evident to everyone else.
Absurdity is just taking a flawed personality, point of view, patterns of emotion to the maximum expression, and whatever you take to that place becomes anything but “serious”. I think that’s a form of freedom that is often overlooked and underrated.
In your page we can also see offline interventions, creating a buzz also among people that might not follow your page or understand the humor. Like for example your ad searching for an influencer for a fake funeral home. What motivated you to push and expose these contradictions also outside of the internet?
My biggest internet crush is a content creator named Obvious Plant. His works are based on bizarre real-life interventions, he makes fake toys, books, dvd’s, posters, etc., and “plant” them wherever they belong in the real world. He basically forces people to encounter an ominous alt-reality that is not necessarily easy to point out as fake right away.
My first “analog work” was a meme-art exposition in 2017 that really opened my eyes about the potential of doing this in “the real world”. For the first time I had the opportunity to see the effect of my work in the eyes of real life people, that was really something for me.
From then on, I fell in love with the idea of intervening (aka disturbing) reality. If I can fool only one person into thinking that there is a funerary that is looking to hire a full-time influencer that dances on Tik-Tok alongside coffins, then I get my dirty delicious dopamine, although I try to focus more on the process than the possible outcomes.
The aesthetic displayed highlights the sarcasm in the point of view in the themes of your content. How would you describe this characteristic aesthetic and why did you choose it?
I try to embrace bad taste and shock value. The default font is comic sans because of the infantile vibes it gives (I feel that babies and toddlers think and talk in comic sans). Other fonts and aesthetic decisions are made to mimic a specific theme (for example a military font if I’m making a military themed intervention).
You showcase the contrasts today’s society specifically South America. How was being raised in this continent do you think has affected your creations?
My dad “brought” internet to our house when I was about 12, and before that my little brain was already filled with movies and tv series from all over the world (ok, mainly from the states) so I really feel that American culture influenced me as much as Chilean culture, which is somewhat of a sin to admit in artsy social circles in South America because America = bad. But anyways, American pop culture showed me that you can actually tell the world to fuck off and do your thing, that entertainment is a value on itself, that being silly is good (if you are good at being silly).
On the other hand, Chilean culture is really sarcastic in its nature, and we have a high sense of self-deprecation that works really good with comedy. And my favorite Chilean artist is Nicanor Parra, who I believe is the original shitposter.
After seeing the current context of the world and how people’s behavior affects society and planet earth. Where do you think the world and society is heading?
Although my favorite conspiracy theory is that everything is going to be ok, I also think that everything has the potential of ending in the worst way possible for everyone. I don’t feel qualified to answer which way is society heading towards, but I do know we are all going to die someday and that will be ok too, if we could fulfill our destiny without making other beings suffer because of our inadequacies that would be great. At the end we are all just stardust in the cosmic play of the Goddess that always IS in the present moment…
interview CAROLINA SANCHEZ
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