Jun 19

Jun 19 GR10K SS25

For its Milan Fashion Week debut, the Italian brand GR10K presented its SS25 collection entitled “Nine Pounds of Death Landscape”. Shown alongside a specially conceived instrumental performance titled “Stringent Manners”, this season’s collection is a continuation of founder Anna Grassi’s work of creating forward-looking garments inspired by military and protective apparel.

Drawing from garments worn in rural and agricultural settings, “Nine Pounds of Death Landscape” uses nature as both an aesthetic inspiration and a key element in the design of its garments, as motifs from the natural world are integrated into a number of pieces. The work of the American filmmaker, James Benning also inspired “Nine Pounds of Death Landscape”, as Grassi watched hours of footage depicting factories, taxidermy, and anti-horizons during the design process, which inspired themes of decay and landscapes that are explored in the collection.

Reinterpreting rural garments by use of innovative, lightweight, and tactile materials such as paper-touch poplin, texturized technical jerseys fabrics, and peach-skin fleeces, each garment combines traditional silhouettes with contemporary materials. The brand also recreated classic pieces of knitwear, duster coats, and blazers — using innovative textiles known for their durability and weather-resistant properties to create functional, yet sharp interpretations of timeless styles — a collection of contemporary field-ware.

The collection also features GR10K’s first eyewear products, developed in partnership with the Japanese eyewear brand, Factory 900. Blending artisanal craftsmanship and advanced technology, the two styles of eyewear complement the garments in the SS25 collection through their performance-ready ergonomic design and classical silhouettes. “Nine Pounds of Death Landscape” also includes a set of 4 “Rural Scanning” scarves and limited-edition cameo pins designed in collaboration with visual artist Matilde Solbiati, as well as bespoke fieldwork equipment made in partnership with DEEP, an ecological organization working towards developing radical ecology infrastructures.