C2C Festival and adidas Originals meet again, this time to celebrate some of the brand's most iconic models: Gazelle, Samba, and SPEZIAL. On the occasion of the launch of "1000BACK," adidas' new campaign, the duo has organized an exclusive event in Milan, which will take place on April 11, 2024, at District 272 on Via Padova 272. Registration is available through the CONFIRMED app.
C2CMLN X ADIDAS ORIGINALS is a format curated by the renowned festival for the German brand, bringing avant-pop artists of international caliber to Italy. The new lineup features Sega Bodega, DJ Python, Sister Effect, and SPLENDORE. The event, part of the MiArt calendar and kicking off Design Week, provides a taste of the upcoming C2C Festival edition.
Born in the early 2000s as Club To Club, the C2C Festival has emerged as one of Europe's most important dance and electronic events, showcasing the most interesting, adventurous, and intriguing figures in the scene. The festival's curation aims to spotlight cutting-edge artists from around the world, revolutionizing the concept of contemporary pop and creating immersive spectacles in unique settings.
As mentioned, C2CMLN X ADIDAS ORIGINALS will feature DJs like Sega Bodega, DJ Python, Sister Effect, and SPLENDORE. Sega Bodega, an Irish artist of Chilean descent, has collaborated with legendary names such as Björk, Rosalia, and Caroline Polachek, making him one of the hottest names in the scene.
Similarly, DJ Python, a New York native with Argentine and Ecuadorian roots, blends dembow and reggaeton with techno, house, IDM, and ambient, creating a unique mix.
The lineup also includes Stefania Kalogeropoulos, better known as Sister Effect, with over 15 years of experience in creating psychedelic sounds across various musical genres.
Finally, SPLENDORE represents the Italian scene with maximalist and hyperpop tracks.
C2CMLN X ADIDAS ORIGINALS is scheduled for April 11, 2024, at District 272 on Via Padova 272. The event is open to the public and requires registration on the CONFIRMED APP from March 13 to 24, offering the chance to win the VIP EXPERIENCE.