This is a Balenciaga Campaign by Juergen Teller
The streets become an unlikely stage in the latest campaign photographed by Juergen Teller for the iconic brand. Nine visuals feature luxurious couches framed by urban grit—a sharp and deliberate clash between controlled design and chaotic surroundings. Teller’s approach, famed for its unfiltered intensity, makes no effort to domesticate the setting. Instead, it allows the incongruity to speak.
The visual language relies on friction: pristine objects displaced into raw spaces, prompting viewers to question the role of context in defining beauty. Teller’s unvarnished aesthetic amplifies this tension, leaving no room for artifice or sentimentality. It’s a statement as much as a spectacle—a nod to the audacity of existing in contrast.
With these images, the brand opens a conversation that feels unfinished, poised for more provocations to come.
BALENCIAGA
All images courtesy of Balenciaga and Juergen Teller
Words by Donald Gjoka
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