Rebecca Ejdemo
How do you pick an outfit on a regular day?
I always dress the way i feel comfortable, and I always try to dress up in a way that I know people will stare. I love to stand out of the crowd and I want people to turn around when I walk by because of my outfit. It’s an amazing hobby, fashion, because you always get to express yourself and be creative with items of clothing.
How did you first get started making music?
I started as a dj for maybe a year and then I met my producer, von Haartman, who pushed me and wanted me to try the real thing and we recorded my first single ”20k”. It turned out to be extremely fun and we got good response right away so I kept on going!
What song do you listen to the most right now?
At the moment I listen to Vinters new single ”+46” I’m truly in love with it. Also ”new rules” by dua lipa is really my guilty pleasure right now.
What is your favorite item of clothing?
Really hard to pick out the favourite!! But I think I’m gonna be really boring and say my AF1. I use them all the time and it’s the shoe that always works with everything. I’m actually buying the Fenty teddybear backpack so I think that one is gonna take the spot as my fav when it arrives!
What were you hoping to achieve by creating female* only streetwear group?
I have been a part of another Swedish streetwear group for a while called ”loungen” and I think it’s an amazing platform to trade, buy, sell clothing, get together at events, discuss music and whatever. But it is so many dudes like only 10-15% girls and if you want to sell a pair of shoes in size 37 or a dress it probably wont happen and I think a lot of girls don’t even post their things. So I met with 3 other girls and we decided to start ”salongen”. It’s been great and a lot of girls appriciate it. We also have the Instagram kinda working like a classic repost streetwear account, but there you can see its spreading. More and more girls tag us in their pics and starts to follow and so on. I’m so happy to see girls take place!
How does music and style fit together in your opinion?
Music and style are both extremely creative, and you can express yourself in a way that is your very own. I just LOVE to be creative and do stuff or make stuff that no one made before. The most fun is to dress up before entering the stage because you can always max out with the outfit.
What do you want to be when you grow up?
I always want to be creative, so I think I’ll always be working with food, music, arts, design, styling in some way. That’s what I love the most and I always love to try new things.
Images courtesy of REBECCA EJDEMO
words SAGA CAVALLIN
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