Reamerei
Unconventional volumes and almost dystopian-looking outfits are among the signature traits of the emerging brand REAMEREI. However, a neat description turns out to be elusive and inappropriate as the designers' approach seems to evade categories and definitions. They propose genderless and non-seasonal pieces, far from being assigned to any taxonomy but instead aspiring to stand as triggering elements for new narratives.
The label's inspirations are multiple, and their infiltration into the fashion creation emerges through an alien yet attractive aesthetic. The interest in up-cycling processes also lies at the heart of REAMEREI's identity by revealing particular care towards the choice of materials. By enlivening looks in which excess and disproportions blend unexpectedly with straight cuts and essentiality, the brand intends to engage with a more committed outreach, whereby coexistence is a viable condition and not a mere utopian ideal.
Would you like to introduce the people behind REAMEREI and tell us how the identity of each of the founders streams into the brand?
We are Marzia, Davide and Krizia. We met during the academy here in Milan, and our friendship immediately turned into a special understanding. After completing our studies, we joined our energies to create a common project. Marzia is the CEO of the brand, while Krizia and Davide are in charge of the creative direction.
What is the main challenge in being a young and emerging clothing label, and how does the city of Milano, where you are based, influence your creative work?
The main challenge concerns proposing a qualitative and lasting product, respectful in terms of quantities and timing, in a moment saturated with fast-fashion garments. Milan inspires us in several ways, both by showing us multiple lifestyle and by alienating us.
What are your primary sources of inspiration from an aesthetic point of view when conceiving your pieces?
Our main sources of inspiration range from 1960s B-movies to David Lynch, from retro-futurism to the anime world, as well as icons such as Björk, Anna Oxa or Eartha Kitt.
We read that somehow your garments can be intended as vessels for a heterotopic journey. How is this philosophy-derived term transposed into REAMEREI?
Having been described as a sort of "place within a place", we want our garments to be able to transport everyone into our dreamy imagery.
It can be said that our surrounding reality creates perceptual dysmorphia in everyday life through its augmented liquidity. How does your attention to disproportions come about?
It comes from the contrast between experience and desire, and we like to transform it, in its contradictions, into a game of proportions.
What are your upcoming projects, and how do you envision the development of genderless collections?
At the moment we want to pay particular attention to up-cycling and deepen our image with gender neutral garments. Belonging to the non-binary community, we like to think how gender dualism can one day vanish completely even in clothing.
interview GIULIA OTTAVIA FRATTINI
More to read