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Considering Italian culture, history and habits. Naples has its peculiar history. Multiple invasions have marked its past, and, despite that, its nature makes it never fully surrender to any invader or dominant.

Similarly, nowadays Internet culture is spreading all over the world. Whenever virtual reality meets a local culture, three outcomes are possible. Internet culture is not only either fully absorbed or rejected, it may with local traditions and peculiarities, creating new and interesting subculture.

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In the rise of the Y2K aesthetic, Neapolitan creatives are really giving their best. Napoli Hardcore is a project that really embodies this trend: the mix of southern-Italian and Internet aesthetic leads to an explosive femininity, colorful and provocative outfits but, mostly, the very act of creation is a shared moment of fun. Its disorder recalls volcanic magma – just a projection, all of the inhabitants live their life frenetically, proving their strengths everyday. Its proudness is shown in the acceptance of its flaws: hardcore is the coexistence of violence and romance.

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Many of the girls involved in the project have partially grown up in the virtual reality of the Internet and thus, they encoded languages and symbols found over with what they were living. Naples was and -still is- fundamental in their lives, even though all of the talents involved in the project are not from there: the city really shaped their femininity. Many of the girls perceive Naples as a female. She is a wild lover - but also a severe teacher. It’s definitely not a place for anyone, but it is a perfect place for girls who are both brave enough to challenge its difficulties and lucky to find such a place. She is a crazy mother, very severe. She is a grandmother, a nonna: shaped by generational trauma, living in a contradictory way in this modern world.

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Naples is a city of wild nature and artificial urban jungle: majestic and undomesticable. If you just go walking around, the sense of hardcore is so tangible, it seems it just flows in its veins, in its narrow streets. The city embodies a chaos that somehow works out: its noises sound, somehow, a melody. It is inevitable that this very way of being continuously inspires people to joke around, being sunny ang going for an adventure. Being a creative, a very common and spread desire is to convey the Neapolitan way of being and doing into their own art.

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Speaking with the girls from Napoli Hardcore, it is also very clear that the city -named after the siren Parthenope- shapes brave souls. In order to survive, you have to learn using a’ cazzimma. It refers to the attitude to instinctively seek and find one's own advantage, always and in any case. This is what older women teach their daughters: their behavior is embedded with culture. It is not uncommon, in fact, for Neapolitan women to be connected with magic, forecasting spells against jinxes.