Ki Energy
Unseen Launches Ki Energy: a Creative Cocktail, Not for Sale (Yet) Unseen, the visionary Milanese bar challenging conventions, unveils Ki Energy – a thousand piece limited edition energy drink.
This project transcends a simple beverage, showcasing combined creativity surpassing existing brands, says owner Milo Occhipinti. Ki Energy is an artistic expression, not a market entry. Occhipinti, known for his unconventional choices, describes it as "a project for fun”, thinking at a potential future shift.
This limited release follows Unseen's established narrative, blending the unconventional with the artistic, mirroring their nonconformist cocktail menu.
Ki Energy embodies a collaborative spirit. Occhipinti, acting as supervisor, creative director, and recipe developer, assembled a team of talents. Centoyen, the Varese graphic designer, crafted the logo, label, and brand identity.
Matteo Omen Pizzo tackled the 3D graphics and static media pack, while director Daniele Bagolin (Bagolean) – known for his satirical style – created the impactful video component. Bubble, a renowned canning company from Benna (BI), partnered on the production.
Ki Energy is more than an energy drink; it's a testament to the power of collaborationand a playful push against the boundaries of conventional beverage creation.
written and directed by @bagolean
creative/artistic direction @internette.explorer
camera assistance @enri.mass
line production @alessandro_canistro
production assistance @aurorabeconcini
hair and makeup @ireneee_mua @deprarta.exe
styling @eeest__ @boo.wine
brand @reamerei @taste_of_moon @_paolobelleri
models @_lorenzobigi_ @daphne.bohemien @khaoskiki @morto_che_parla @iamjudylist @ali.saints @neiocat @_samuel_gbr_ @kimberlinvalles @stelli.ne @la.t.ura
photography @unascritturadiluce @sarat.terracciano
editing and vfx @bagolean
camera assistance @_leonardorusso_
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