IT

IT

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“IT” is a digital editorial featuring a protagonist, who is the mascot of Dadsit, named “It”. This entity’s sole purpose is to be the wearer and interpreter of the creator's designs. It is both genderless and depersonalized, which prevents manipulation and bias towards any aspect of presentation. The scenes included in the photographs draw inspiration from Mary Shelly’s “Frankenstein”, which mirrors the imagery behind an entity being created and altered by a human being. This concept pays homage to mankind’s knowledge and Dadsit’s mission of cultivating power through creativity, serving as an incubator for emerging talent.

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art direction Lavinia Feliziani and Maria Camilla Ferracini
3D art David Babka and Marek Bulíř
editorial realized for Dadsit

 

words CHLOE CHENG

 

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