Haley Peacock fell into fashion from the protective, armour-like shield that jewellery granted her. Upon placing the pieces delicately around her neck, a comforting fantasy unveiled where she reconciled with her younger self's admiration of escapism.

This intimate introduction sent Haley scavenging across Rome’s flea markets for intricate materials to create her own statement pieces. Drawing from surrealist and abstract influences, the captivating essence of her jewellery emulates a primitive sense of opulence, with a signature “tooth” emblem recurring in some of her creations. As a painter and multifaceted creative, Haley harmoniously practices balance by embracing singularity and excavating originality.

Tell us about your start in fashion. What inspired you to take a leap and start your own jewellery line?

I’ve loved fashion since I was little, but my relationship with jewellery in particular is much more intimate. Wearing a lot of jewellery has always made me feel safe and protected - it almost feels like armour. In college, I studied in Rome for 5 months and while I was there, I began making my own jewellery out of things I would find at the flea market like charms or little gears. People always asked me where I got them, and I decided I wanted to start selling and making my own. I started Twelve as soon as I got back to New York.

Elaborate on your interest in fine arts and explain how this formal background influences your designs. Do you have specific artists that you reference throughout your work?

I majored in fine art in college and having that exposure really stimulates your creativity, especially at that age. I gravitated towards abstraction and surrealism and found a lot of inspiration through the freedom of interpretation. I wouldn’t say I reference anyone specific when making pieces, but whenever I’m feeling creatively blocked, I like to look at books I have of my favourite artists, like Francis Bacon or Hilma and Klint. It helps me get back in a productive headspace.

Please, explain the linkage between your jewellery and escapism.

It’s a funny comparison, but when I was young and I wanted to be a mermaid, I would wear a shell necklace. It’s little things like that, something so simple that can make you feel that much closer to a dream or fantasy. I really want people to find that in things that I create.

I see that you're a painter as well, how does exploring different mediums intersect and impact your jewellery?

Painting is a very spiritual experience for me. I like the separation - I don’t sell my paintings, I paint because I love it and how it allows me to express myself. I don’t want making money to be the purpose of everything I create. They’re two totally different worlds for me, but both are art. I think it creates a really good balance in my life.

As a small brand, what challenges did you face when getting started in the industry? How have those hardships shaped your trajectory and development as a designer?

There are so many people looking for small designers to take advantage of, it’s really important to learn how to stand your ground, and also find a balance with sacrifices that are necessary for the business to grow. As you evolve, so do your standards. I’m thankful that starting so small allowed me to learn from a lot of mistakes.