Discover 2xMuse
2xMuse, conceived by Angelica Troncone & Romana Bordin, defies expectations, fusing a Concept Store with an experimental haven. Beyond clothing and accessories, it fosters community, knowledge exchange, and craftsmanship. This unique space harmonizes second-hand garments research with sustainable contemporary brands, embracing environmental consciousness. 2xMuse transcends retail, evolving into a social, cultural, and artistic nexus through diverse collaborations, workshops, and musical events. It rejects boundaries, drawing inspiration from trends, celebrities, cultures, subcultures, art, astrology, and nature. Welcome to 2xMuse, a window to explore and express your identity in this boundless world.
2xMuse has transformed from its humble beginnings as a second-hand clothing and accessories online platform to a dynamic entity that defies convention. It has evolved from pop-up market stalls to the realm of experimental electronic music festivals, culminating in the establishment of our first physical sales outlet in Vercelli. This evolution encompasses a blend of research, trendsetting, content creation, garment and accessory customization, as well as the orchestration of diverse cultural, musical, and social events.
The project is rooted in the aspiration to foster the exchange, development, and dissemination of knowledge within a genuine creative space that welcomes fashion, art, and music enthusiasts from all walks of life. They are dedicated to promoting a mindful approach, steering individuals towards informed purchases through alternative and sustainable offerings, thus reshaping attitudes towards fast fashion by nurturing creativity. Their commitment extends beyond commerce; it centers on providing a communal, recreational hub and a safe haven for everyone to share.
Sustainability: Their unwavering quest for vintage garments not only enables them to curate unique pieces but also celebrates those already in circulation.
Innovation: They aspire to forge a community where individuals can express their artistry within their store, engaging customers in novel and immersive experiences.
Diversity: They champion inclusivity, striving to embrace all forms of diversity and ensure their warm embrace within their store.
DO NOT MISS THE OPENING AND LAUNCH EVENT ON SAT 23RD OF SEPTEMBER IN VERCELLI:
words DONALD GJOKA
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