Constantin Prozorov
“When I saw the looks with the floral and animal patterns, I knew I wanted to send the models into outer space. So I created surreal worlds deep in outer space, where nature is still untouched and the worlds are ruled by mystical animals, the viewer is taken along on a journey of discovery.”Constantin's works are mainly done in the digital collage technique with an approach to image creation that demonstrates a kind of visual thinking that is urgently needed for the Anthropocene era. His compositions contain a kaleidoscope of characters and motifs that often merge into the surreal while offering the possibility of rational interpretation: Renaissance art and high-end fashion, mythical creatures and robots, flora and fauna, world cities and urban worlds are often transported into an enigmatic environment.
What's your relationship with the fantasy world, how was life growing up, please take us through your closest memories.
Since I was a teenager I was drawn to the fantasy worlds of directors like Tim Burton, Wes Anderson and Steven Spielberg, also the surreal art of Salvador Dalí and the pop art of Jeff Koons fascinate me to this day and inspire me to dream. As a child, I wanted to become an architect or a fashion designer, so I drew a lot, inventing buildings and landscapes with animals and designing new collections. This was my way of escaping from reality, which I still do to this day. Art and fashion give me the opportunity to seduce people and myself to dream.
What is your precise academic background, you seem to be handling multiple disciplines, how did it all start?
I completed my studies at the German Master's School of Fashion in Communication and Fashion Design in Munich. This gave me a deep insight into art and fashion history, as well as knowledge of visual communication and how to use Adobe programs like Photoshop. Also my experience at Condé Nast, as a foreign correspondent for the German VOGUE and GQ in Paris, gave me insight into the fashion industry and what was in demand at the time.
What movies and music artists remain your favourites to date?
I'm a very big fan of the '80s movies, like Heathers "1989," Beetlejuice "1989," E.T "1982," Gremlins "1984," Pretty in Pink "1986," Back to the Future "1985," A Nightmare on Elm Street "1984," Sixteen Candles "1984," and so on. My favourite artists are Cher, Michael Jackson and Tina Turner, I admire people who have been able to reinvent themselves for decades and inspire generations of people with their music.
It is evident that you find humour, and stories through connecting points in fashion images and visuals. How does finding the nuances in fashion work for you?
The inspiration and nuances always come to me naturally as I discover them in the fashion collections I work with.
Take for example my collaboration with MONCLER; when I saw the looks with the floral and animal patterns, I knew I wanted to send the models into outer space. So I created surreal worlds deep in outer space, where nature is still untouched and the worlds are ruled by mystical animals, the viewer is taken along on a journey of discovery.
What is your relationship with fashion & art?
For me, art and fashion belong together like peanut butter and jelly or yin and yang. In my opinion, the two always inspire each other, as you could already see in the collaborations of ELSA SCHIAPARELLI X SALVADOR DALÍ, LOEWE X STUDIO GHIBLI or in the current collaboration with LOUIS VUITTON X YAYOI KUSAMA. What fascinates me most about both worlds is their need to feel the zeitgeist and capture it for posterity, consciously or unconsciously. For me, art and fashion, are the reflection of our current times.
You have an interest in cultures. Is it connected to your own personal experiences and associations?
Everyone should be interested in culture, regardless of whether they have a creative career or not. Culture plays a very important role in my life, whether it's my love for pop culture, or for the operatic works of Giacomo Puccini, and Giuseppe Verdi or literature works by Leo Tolstoy, and Gustave Flaubert.
Culture makes us what we are, human.
Tell us about your thoughts on digital art as a tool to build stories. What else do you work on? What makes do what you do?
Digital art owes its breakthrough to social media. It freed art and artists from established galleries and agencies, allowing artists to launch international careers regardless of where they are or who they are. With the advancement of Web3, we continue to see the decentralization and democratization of art, not just digital art. In my opinion, everything can be digital art, even works created in analogue. Artificial intelligence will reshape the market in the coming years, giving new artists, or those who deal with it, a chance to set the tone.
We can be very excited about what is coming.
What are your intentions with your work? Are you seeking something?
My art is meant for dreaming, I want to bring people closer to each other and to be in harmony with nature. Almost all my work, in addition to the theme of fashion, deals with nature and animals. I believe that art, fashion, film and music give people the opportunity to realize their own dreams and creativity, and this is also the intention behind my art.
Last but not least, Where are you heading next? What are you looking forward to doing now?
At the moment I'm working on two projects that have nothing to do with fashion, one for a luxury car brand and the other for a high-tech company from the US. Both projects have been very inspiring to me as an artist and have given me a new perspective on the world.
My biggest dream is to become a director, currently, I have requested international music labels to possibly collaborate with me as a director for music videos. Also, I will be going to Los Angeles for a few months in the spring of 2024 to further realize my dream.
interview JAGRATI MAHAVER
More to read