@lowcheekbones
She’ll put beer in your Birkin and shrimp tails on your nails, meet @lowcheeckbones
Who are you and what is your day job?
I am a comedian from New York City based in Brooklyn. This instagram stuff is my day job.
I love the tutorial/instructional type of format you use for each video on your feed - It is a nice contrast to the insane content you post. Was this intentional from the get-go or did it sorta just happen organically?
Initially, I started this account while I was a beauty assistant at Glamour Magazine. I started making parody makeup tutorials as a reaction to the beauty industry and the ridiculousness of makeup vloggers. Since then, I’ve ventured into new territory but the tutorial/instructional component has been a common thread since the beginning – I also find it a super catchy format for Instagram.
““Integrating the product into a video is sometimes a challenge, because I never want a video to look sponsored with a capital S. But it’s also kind of what my account is about anyway – reimagining a product in a different context.””
Have any brands reached out to you for product placement or brand ambassador type agreements? Has anyone sent you product for your videos? I guess what I'm asking is are you "sponsored" by like Hidden Valley Ranch or something?
Brands reach out all the time, and vice versa, which allows me to keep those instagrams flowing. Integrating the product into a video is sometimes a challenge, because I never want a video to look sponsored with a capital S. But it’s also kind of what my account is about anyway – reimagining a product in a different context. Hidden Valley Ranch..I wish they would sponsor me! I sent them my videos last year and no response – I’m sure carrot fingers aren’t really their speed, but maybe they’ll come around to it!
““I would say 30 percent of the ideas are some solid “dad-level” puns…””
Do people dm you with requests? Do you keep a Do you keep a journal for random puns and ideas for your videos? Is it locked with the key around your neck? Occasionally! Someone told me to eat Tide pods yesterday, and the other week I was asked to bathe in a tub of French fries. So, I wouldn't say that's where I source my material. The notes app on my iPhone is littered with ideas so I can quickly refer to that if I’m feeling uninspired. I would say 30 percent of the ideas are some solid "dad-level" puns and the rest are dreadful, so the only reason I would keep them locked with a key around my neck would be to avoid someone seeing the really bad ones.
If you were given a challenge, to make a video (using as many or as few) of the below, what would you choose and what would you do?
These are some covetable items! I actually just filmed a Birkin bag video! I turned a Birkin bag into a Beerkin bag and filled it up with beer. RIP Birkin...just kidding. It was borrowed and it stayed dry. Maybe I’d make a rolodex out of Rolos or bologne knee pads.
Images courtesy of CAROLINE SOLOMON
interview ASHLEY MUNNS
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