Back To Work: Office Rituals
SVD is marking the end of summer and the return to the office, but that doesn’t mean the fun has to stop. The new AW19 campaign is formed of a dynamic two-part collaboration from Madrid-based stylist Alicia Padrón and Motreal-based digital artist James Kerr (Scorpion Dagger). Rebellious and offbeat, Padrón’s natural ability to create an extraordinary narrative from an ordinary set of circumstances blends seamlessly with Kerr’s skilful technique of creating the unapologetic animated Renaissance characters which have become synonymous with Scorpion Dagger.
Highlighting a variety of items from recently incorporated labels such as; Liam Hodges, Casablanca, Fumito Ganryu, Needles, and ROA through inventive storytelling; plus new arrivals from staple brands like Stüssy, Billionaire Boys Club, Reese Cooper, Kapital, and Fucking Awesome; SVD seeks to reimagine what it means to head back to the office this autumn/winter season through Padrón’s eccentric editorial and Kerr’s witty animation, with outlandish and comical imagery throughout. To coincide with the campaign, SVD has also created a special edition Fanzine available in print at SVD stores in Barcelona and Madrid, as well as online to view at Issuu. All collections, as seen in SVD’s AW19 ‘Back to Work: Office Rituals’, are available to shop online now.
creative & styling & editorial production ALICIA PADRÓN
photography CHUS ANTÓN
behind the scenes video GRÉGORY CLAVIJO
hair & make-up AFRI VON MECHNIK
talents THOR,PATRICIA REINA, ANDRÉS AKA THE SPANISH KING
illustration & animation JAMES KERR / SCORPION DAGGER
animation audio RYAN BATTISTUZZI
for SIVASDESCALZO
words MOLLY ELLISON
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