Avgvst Jewelry
Russia's best-selling independent jewelry brand Avgvst and contemporary artist Protey Temen appear for the fourth time together, presenting us with ‘Dar’.
Avgvst presents their signature style of simplicity and sustainability, whilst Protey Teman brings a multimedia abstract approach to the jewelry. Creating parallels between science and visual compositions. Meaning gift in Russian, ’Dar’ shows us a fairytale world where weights and measures take on the role of adornment. ‘From the golden ruler, which proves that measurement units are just an illusion, to a broken cell that has every chance of becoming a symbol of the era.’
Every piece carefully considered and balanced not only to create stylistic jewelry but also each piece homes its own individual explanation. Made up of a medley of charms, from a broken cage, a mask to a ruler. The ruler is designed to represent the notion that ‘Measurement units are delusive. Have your own measurement system.’ The collection lends itself to help you decide what your lucky charm for the following year will be.
Described as ‘trinkets’ by Avgvst, the mini sculptures can be worn in a variety of combinations. Allowing every individual to build a collection of pieces that emulate their own fantasies and allow you to nurture your wishes and dreams. Not only are we lucky to once again witness such a forward-thinking partnership, which presents us with breathtaking top-quality designs, but Avgvst is also socially conscious. Choosing to donate their profits from a range of designs to human right organizations and LGBTQ+ in Russia. We await the final release of this collection this coming February.
words FRANCESCA ROWSE
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