Digital fashion designer Anna Kreamon creates her own avatars and clothes in order to perceive her fantastical creative visions. She bases her style around ‘kreamonizm’, which is her own character she has created to portray human emotions and a unique style. Anna takes inspiration from both societal and political moods within society whilst also tapping into a more lighthearted, fun and eccentric approach.

Currently Anna is working on a collection that underlines the emotional power of women, taking influence from the collapse of the Russian Soviet Union in the 90s which affected many lives even up until the present day. Read on to hear more from this exciting designer as she creates digital garments based upon important global issues.

You work as digital fashion designer – what made you want to pursue this unique practice as a profession?

Digital fashion is a new great tool for fashion designers. First of all, I perceive fashion as an art, a way of self-expression, so digital fashion is my tool for working alone.

I like that I can independently come up with a concept, develop models, create an avatar that will reflect my beauty ideals. I like that I don't have to think about environmental friendliness, consumption and cost of fabrics. I am infinitely rich in the digital world, because I can come up with and realise any of my fantasies from anywhere in the world.

How would you describe the style of your fashion design?

I would call my style kreamonizm J.

This is the style when it is impossible to stop at one thing. I can describe my personage character to understand me. She is a thoughtful and kind hooligan, tomboyish girl who does not bend under the system of public views. When I create her, I try to emphasise her strength and independence, her changeable emotional mood, her right to be anyone and her uniqueness.

Where and who do you take inspiration from?

My inspiration is very bold, audacious, talented people who work hard and promote their ideas. One of the most striking examples is the designer Demna Gvasalia from the Vetements and Balenciaga brands. When I see the result of his work, his cool and unique concept, my heart sinks with admiration. The question arises in my head, "Why are you so timid? Why can you also, but do not do it?” and then I get this incredible energy for creativity. When it comes to the idea, I am concerned about the social and political mood in society, so this topic is evident in my work. Sometimes, I have a playful mood; I think about parties, endless fun, and after that, my collections become fun and eccentric.

Talk us through a project you have worked on recently and how it came about?

I am currently working on a very interesting project for me – a collection that emphasise’s the emotional power of women. It originated from the 1990s when the collapse of the Soviet Union took place and Russia became a sovereign country; at that time, there were incredible events that still affect the lives of all the provincial cities of this country. I have published part of the project on my Instagram account, part of the project is in the process; I think it will be exciting. I will be releasing the drop collection, and I will introduce you one by one.

How do you gain income from creating fashion garments that are entirely digital?

The main income I get is from working with clothing brands. I create the concept of commercial collections, sketching models, then make 3D visualisations, patterns and technical documentations for production. Also, my digital clothing is sold on particular marketplaces, but I cannot say that it brings a good income.

Have you collaborated on any projects and how do you enjoy collaborating with other creative people?

So far, I do all my art by myself, but I would like to collaborate with someone who shares my aesthetic to complement each other. For example, I would like to work with musicians, directors and animators to create a powerful unique project.

What are your plans as a designer in the near future?

I want to become a fashion leader and trendsetter. To begin, I started practicing my inner child-creator personality so that I could trust my intuition more and understand my sincere desires. I need these skills to create something new and not to recopy someone else's ideas, as most designers do.

I also have to understand the marketing needs to continue developing as a personal brand. It's hard for me to overcome my modesty and post myself on Instagram Stories and TikTok. I feel my power and energy to create more than ever, and I know that I'm on the right track.