Digital Garments that are extending its approaches for metaverse, Nhi brings her ideas for customers with playful and dreamy inclinations.

Hi, let's first begin with your introduction… Please tell us all about you and your life before beginning to craft digital garments.

Hi, My name is Nhi, I'm from Vietnam. I graduated from London college of design and fashion HANOI majoring in fashion design and I am currently a digital fashion designer traveling around Vietnam.

When and how the concepts for 143 came to life. Please tell us the story of your initial phase of building the collections.

After graduating from fashion design and facing the current problems of the fashion industry with the desire to innovate. I have researched and discovered that 3D is the perfect tool to bring real change to the environment, and copyright, and at the same time open wide doors for me to unleash my creativity. At the time of the epidemic, taking advantage of the lockdown I learned about 3d and software, then founded @143Dress with 143 being my lucky number. @143Dress is a hope for a brighter future in the fashion industry.

I'd like to know a bit about your artistic direction. What is the process for you to follow a particular design orientation? What intentions do you work through for your creative directions?

My early works were quite experimental; one of them is a design that attaches some aircraft accessories to a person and transforms them. That "naughty" process is quite interesting and helps me discover many new skills. Later, my works had a more thoughtful investment, with a clearer concept and audience, so I easily chose a more suitable direction for my first digital collection called "O.O". I still follow the rules that make up a fashion collection in the traditional way, from research to development, to product. I believe this is the best way to stay creative and unique.

Speaking of creative direction and process… the metaverse world is beginning to pick up its pace, with which many brands and creatives are also opposing the idea of digital garments to keep textile craftsmanship alive. What do you have to say about the digital craftsmanship that needs to be understood well enough on the contrary?

The needs of digital fashion and physical fashion are different. Digital fashion satisfies users' psychological needs, while physical fashion meets more safety needs. Nhi thinks she has made an appropriate but the not bold decision for the current market, because digital will be the future that satisfies both user needs and therefore, the market will expand. . It will be a parallel process. The factor that attracts customers in the world of Metaverse is the creativity of the design as well as the variety of sizes and experiences. They will be free to express themselves thanks to the ability to share online in modern society when social media such as Facebook, Twitter, Instagram, and YouTube closely link the physical and digital worlds… Nowadays, more and more people are gaining thousands of followers just by sharing their lifestyle.

Please tell me what more distinctive you looking forward to inducing for such a space that is constantly evolving and growing. What it is like working with the inevitable developments of technology. Please describe the constant keep-ups that you have to work through.

With such a dizzying change, it is best to follow closely every day, update news, and listen to the market. And I believe it is a very important solid foundation to take root amidst the storms of technology.

During the time of the ‘go green movement… Where digital fashion is playing a pivotal role in the way we are experiencing fashion now. Please talk about the paradoxes we have to work through because of the NFTs that is blamed for carbon emission on one hand and the digital fashion that helps in the reduction of textile waste on the other.

It has both significant benefits and drawbacks. However, the drawbacks needn't mean we apply the brakes to digital fashion and fall back on physical, with all its associated waste, pollution, and carbon emissions. Production of a digital garment, on average, saves 3300 liters of water per item, which is enough for one person to drink 2 liters per day for 3.5 years. The process also emits 97% less CO2 than the production of a physical garment (Report by DressX) Digital fashion is an opportunity to redefine business models and build a more sustainable, progressive future

Last but not the least, what do you think about the consequences of the metaverse? What we should stay alert or be mindful of while entering such a digital territory?

In the coming years, the Metaverse could transform education, job training, recruitment, e-commerce, healthcare, and travel. We need to prepare well the background knowledge to avoid getting lost.